The objective was to reinvigorate The Wizarding World of Harry Potter - Exclusive Vacation Package by implementing new entitlements. This package really immerses guests into both Hogsmeade and Diagon Alley. We were asked to create a product that they could tease online through social media and banner ads, but would also serve as their welcome package before they arrive.
With collaboration with my art director we came up with several box ideas as well as a booklet that would detail what the package has to offer. The box also had to have space to contain merchandise such as luggage tags and lanyards.
Below are additional concepts I came up with for the book.
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