The objective of the VIP Experience Brochure was to create a brochure that could be used as a sales tool but also a take home piece.
I art directed the photoshoot for this job as well as did the hand lettering and design work for this piece. There is hand lettering weaved throughout this brochure; the cover, inside pages and even the headers. The front and back cover also have a sheen over certain parts of the lettering and the plastic lanyard, that gives it a nice touch. I wanted to create something that was fun and exciting yet informative. I also wanted to make sure to give a taste of what you would experience on this tour without giving it all away.
