The goal of this campaign was to convince guests that Volcano Bay is a must-do experience with the same level of immersive thrills as our dry parks. The target audience on this campaign were families with tweens and teens as well as young adults without kids. The commonality that we focused on was that both groups are thrill seekers.
This campaign included digital out of home, paid social, CRM and web banners. We really wanted to give this campaign a bold look that would attract attention.
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